Do you have an online T-shirt store that’s doing well? It should come as no surprise because the custom T-shirt market is booming and is expected to be worth more than $3 billion globally by the end of 2025.
However, no matter how well you’re doing in business, it’s always a good idea to diversify. Not only does diversifying mean you have more products to sell to your customers, but it also means your business can adapt to market changes better.
With this in mind, adding some other print on demand clothing types to your store is a good idea. In addition to the benefits mentioned, it should also be a fairly seamless transition because printing and other processes will be mostly the same as your T-shirts.
We’ve created this guide to give you some great ideas on other clothing you can sell in your store.
Print on Demand Clothing Alternatives for Ecommerce Stores
Hoodies
Hoodies are a popular clothing item ideal for casual wear. Typically made with a loose fit, they are ideal for chilling around the house or taking part in activities outside, and the long sleeves help make them ideal for cooler weather. Print on demand hoodies also often come with large front pockets ideal for keeping your hands warm.
Of course, a hoodie’s main feature is the hood that can be used to add extra warmth or help people have some privacy by making them harder to recognize. Because the hood is quite unique, it’s something that you can get creative with to offer something your customers will love.
Print on demand hoodies are usually very similar in style, although there is some variety to choose from. One of the main differences is the materials they’re made from, and fleece hoodies are particularly popular for their comfort.
Tank Tops
Tank tops make a great option for print on demand fitness apparel as they are ideal for athletic people who need light and loose clothing when working out. Sleeveless, the tank top is best for fine weather and helps the wearer keep cool while exercising hard.
Tank tops are also suitable for casual wear, depending on the circumstances, especially if you live near a beach or another location where people are likely to take part in outside activities. Despite being sleeveless, tank tops still offer a large canvas for designers to work with, allowing them to be creative.
Tank Tops are another print on demand clothing item that is fairly limited in terms of variety. However, some will have a tighter fit than others, while the shoulder straps can be thicker in some designs.
Long Sleeve Shirts
Long sleeve shirts are an excellent option for casual wear, great for relaxing or wearing to certain social occasions. The full-length sleeves will help keep you warm, while long sleeve shirts are also comfortable to wear.
Long sleeve shirts can be wonderful for printed designs thanks to the large canvas front and back. It’s also possible for designers to get creative with the sleeves.
Long sleeve shirts come in a range of materials, from light and airy to thick and warm. Some will even come with a hood, blurring the distinction between long sleeve shirts and hoodies.
Polo Neck Shirts
Polo neck shirts are one of the best smart-casual clothing items around. The short sleeves help to make polo necks comfortable to wear, yet the collar and buttons help give them a sophisticated look. Polo shirts can also be worn under a jacket or blazer.
Designers will need to take the buttons into account when creating designs. Other than that, there is plenty of room to work with, allowing you to get creative.
Polo necks typically come in a cotton material, although they are available in different blends. However, they are all typically quite light, making them ideal for warmer weather.
Caps
Baseball caps are another popular item that can be worn all year round. As well as offering a trendy look, baseball caps are also practical as they help to shade your eyes from the sun.
Caps don’t offer a large area for designers to work with, but they still make a great option for print on demand. Designs can be printed on the cap’s peak and the main body of the hat.
One benefit of adding caps to your online store is that they can complement other products perfectly. If somebody buys a T-shirt, for example, a cap with a similar design would be a great buy.
Leggings and Joggers
Leggings and joggers are a comfortable type of sportswear for men and women. Loose and comfortable leggings are ideal for working out, especially outside in colder weather. While leggings are probably best suited for sports, they are also perfect for casual wear, indoors or out.
Leggings may not have as large a canvas to work with as other print on demand clothing types, but that doesn’t mean designers can’t be creative.
Again, leggings and joggers come available in different materials that will affect their warmth and comfort. Some designs will also be tighter or looser than others.
Other Styles of T-Shirts
While this article focuses on alternatives to T-shirts, it’s still worth mentioning the variety of T-shirts because one type can be very different from another.
T-shirts come in designs from very loose to very tight. You can choose from different styles such as the crew neck or V-neck. Some are shorter and longer, while T-shirts also come in a range of fabrics. While it makes sense to diversify into different types of clothing, it’s also a good idea to diversify your T-shirt collection where possible.
Sizes and Colors
Regardless of the type of print on demand clothing you are selling, it is always a good idea to offer them in a range of sizes and colors. That way, your clothing will appeal to more people of all ages and all walks of life. If possible, you should also try and offer clothing in different fits to help appeal to different preferences.
Selling clothing that fits kids is also a good idea to help broaden your appeal. Kid’s clothing items can be printed in the same designs as your adult items, or you could create designs specifically with children in mind.
Be Aware of Trends
Regardless of the type of print on demand clothing you are selling, it is always a good idea to offer them in a range of sizes and colors. That way, your clothing will appeal to more people of all ages and all walks of life. If possible, you should also try and offer clothing in different fits to help appeal to different preferences.
Selling clothing that fits kids is also a good idea to help broaden your appeal. Kid’s clothing items can be printed in the same designs as your adult items, or you could create designs specifically with children in mind.
Make Sure You Use the Right Materials
When selling a range of clothing, you’re likely to work with various fabrics. While offering variety is a great idea, you will need to bear in mind that some fabrics don’t work well with print on demand. You should also bear in mind that different printing methods will have different outcomes depending on which material you’re using.
With this in mind, it can be a good idea to work with an experienced print on demand partner that understands which materials work best with which print methods. In doing so, you will help ensure that your customers get a quality product every time, leaving them returning for more.
Summary
Selling a range of clothing instead of just T-shirts will help generate extra revenue and protect your business against changes in market sentiment. Fortunately, a wide range of clothing is available that’s ideal for the print on demand model, giving you plenty to work with. Even better, some types of clothing will complement each other perfectly, helping to boost sales and revenue further.
When working with a print on demand partner, it’s important to do your homework so you find a partner you can rely on. With a reliable partner you can be confident that your customers will love your products and will be happy to recommend you to friends and family.
If you’re looking for a print on demand partner to be your ally in business, you are welcome to check out our catalog so you can see which products we can help you with.
